Cool Roofing Myths

Consult Our Cool Roof Resource Center

White and light-colored PVC roofing membranes have protected and kept buildings cool in climates around the world for decades.  A roof that delivers high solar reflectance and thermal emittance is known as a cool roof.  A thermoplastic PVC roof can reflect three-quarters of the sun’s rays – usually far more – and emit 70 or more percent of the solar radiation absorbed by the building envelope. Asphalt built-up roofs (BUR), by comparison, reflect between 6 percent and 26 percent of solar radiation.

For more information on why owners of large commercial, industrial and multi-family residential buildings are turning to white reflective PVC roofing membranes, check out the links below and follow us on Twitter.